Garmin Window Display - Blackout Running 2008
Introduction
I had the opportunity to lead the design and development of Garmin’s window display, which was crafted to embody the brand's innovative spirit and high-quality products. This project focused on creating a visually striking display that utilized a clean, minimalist aesthetic to draw attention to Garmin's premium product line. Through the use of dramatic lighting and a bold color scheme, the display aimed to captivate passersby and communicate Garmin’s commitment to excellence in a visually compelling manner.
Challenges
Designing the Garmin window display presented unique challenges, from creating a luxurious appeal to balancing minimalism with visual impact. This section explores the obstacles we faced and the innovative solutions we employed to develop a display that effectively communicated Garmin’s brand identity and attracted a diverse range of shoppers.
- Creating a Luxurious Appeal: The challenge was to design a display that conveyed a sense of luxury and sophistication, aligning with Garmin's premium brand image.
- Balancing Minimalism and Impact: Achieving a minimalist design that still made a strong visual impact required careful consideration of layout, lighting, and product placement.
- Engaging a Diverse Audience: The display needed to resonate with a varied audience, from tech enthusiasts to casual shoppers, while maintaining a consistent brand message.
Results
Conclusion
The Garmin window display project was a creative venture that successfully highlighted the brand's premium product offerings. Despite the challenges of conveying luxury, achieving impactful minimalism, and engaging a diverse audience, the final result was a sleek and captivating display. This project not only enhanced Garmin's presence on Michigan Avenue but also demonstrated the effectiveness of thoughtful design in showcasing a brand's core values and attracting customers.
Next project
The VeriBalance platform is a comprehensive cash management SaaS application that connects point-of-sale (POS) systems and devices, providing retailers with valuable analytics and actionable insights on their cash flow. As part of this platform, the Corporate View reporting dashboard was developed to aggregate and display POS data from all of a retailer’s locations in one centralized, easy-to-navigate interface. My role involved leading the UX design and development efforts to create a dashboard that not only simplifies data visualization but also enhances decision-making processes for retail managers.
